For brands and agencies on Google Ads
Every Google Ads account you run, checked every morning.
Specialist tracks performance across all your accounts, forecasts where each month will land, shows which campaigns are working and turns it all into insights and recommendations, across campaigns, audiences, creatives and search terms.
No credit card. Connects with your Google login. Read-only: it never touches your campaigns.
Google sign-in isn't configured on this server yet. Open the Connection Check to set it up. The sample account works without it.
One screen for every client
Each account's yesterday, month-to-date, DRR and month-end projection side by side, with anything unusual flagged. Click in for the full dashboard.
Know your month-end by day 10
Daily run rate, projected spend and conversions, and % vs last month for every account and campaign, against the targets you set.
A suggestion on every page
Top insights and recommendations on every report, each with its projected effect on conversions or cost.
Everything you track in Google Ads, in one place
Live data from the official Google Ads API, turned into things you can act on. Every plan includes all of it.
- All accounts, one screen
- Yesterday vs the day before, month pace and up to three insights per client. Switch between clients without losing your place.
- Projection tracker
- Daily run rate, month-end forecast of spend and conversions, % vs last month, and the campaigns over-delivering.
- Target vs achieved
- Spend, CAC, CPA, ROAS, installs or your own metric, by account, campaign or campaign type. Achieved fills in automatically.
- Insights & recommendations
- Today vs yesterday, week vs week, which campaigns are working, observations on what changed, and what to do next, with projected impact.
- Every level, down to the ad
- Campaign type → campaign → ad group → ad, with status, trend and change vs the previous period on every row.
- Audiences & geography
- Gender, age and device, plus states and cities on an India map, with top and low performers side by side.
- Creatives
- Headlines, descriptions, images and videos, including Performance Max assets, with Google's ratings.
- Trends
- Week on week, month on month and hour of day, filtered down to a single campaign, ad group or ad.
- Search & keywords
- Search terms scored against their keywords, negatives to add, match types, and brand vs generic vs competitor.
- Your metrics, your way
- Choose the columns and tiles on every page, any date range with comparison, and export tables to CSV.
How the platform works
From sign-in to the next thing worth changing, in five steps.
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Step 1
Connect your accounts
Sign in with the Google account that runs your ads. Every account you can reach is listed, client accounts under a manager (MCC) included. Tick the ones to track.
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Step 2
Read the morning brief
Every client on one screen: yesterday against the day before, the month so far, the daily run rate and a short observation on anything that moved.
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Step 3
See which campaigns are working
Open a client and every campaign, ad group and ad is ranked with its trend and change against the previous period, so the leaders and the ones slipping stand out.
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Step 4
Follow the projection
The projection tracker takes the last 7 days' run rate and shows where spend and conversions will land by month-end, and how that compares with last month.
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Step 5
Act on insights and recommendations
Every page opens with its top findings and what to do about each, with the projected effect on conversions or cost. You make the change in Google Ads.
Specialist can read your reports. It cannot change a bid, a budget or a campaign.
- Official Google Ads API. Reports come straight from Google and refresh every 15 minutes.
- Your data stays in Google Ads. Reports aren't copied into our database; sessions are encrypted.
- Your Google login. No passwords to share, and you can revoke access from your Google account at any time.
Pricing by the accounts you manage
Every plan has every feature; plans differ in accounts and expert support. 7 days free, no card needed. Prices in INR, billed monthly, excluding GST.
| Plan | StarterOne brand | StandardFreelancers, small teams | Most teams pick thisGrowthGrowing teams, small agencies | AgencyAgencies with many clients |
|---|---|---|---|---|
| Per month | ₹799 | ₹1,499 | ₹4,999 | ₹40,000 |
| Google Ads accounts | 1 | Up to 3 | Up to 10 | Up to 25 |
| Market expert call | 1 a month | Every week | Every week | — |
| Expert support | — | — | — | Paid add-ons |
| All reports, insights, targets, forecasts | ✓ | ✓ | ✓ | ✓ |
| Search term audit & keyword analysis | ✓ | ✓ | ✓ | ✓ |
| Manager (MCC) account access | — | ✓ | ✓ | ✓ |
| Start free trial | Start free trial | Start free trial | Start free trial |
Questions
Anything else, try the sample account first. Every page works there.
Can Specialist change my campaigns, budgets or bids?
No. It only reads reports through the official Google Ads API. You make changes in Google Ads.
What counts as an account?
Each Google Ads customer account (the 10-digit ID) you open. A manager (MCC) account itself isn't counted, only the client accounts under it.
How does the free trial work?
Sign in with Google and use everything for 7 days. No card to start; you pick a plan only if you want to continue.
How fresh is the data?
Reports refresh every 15 minutes. Today vs yesterday and pacing refresh every 5 minutes.
Can I track several client accounts?
Yes. Pick the accounts your plan covers (1, 3, 10 or 25). The All accounts screen shows every client side by side each morning, and you open any of them for the full dashboard.
How are irrelevant search terms decided?
Each search term is compared word by word with the keyword that triggered it, plurals folded and filler words ignored, and low-intent words like free, jobs or repair are flagged. You review the suggested negatives before adding them.
Know what every account needs before your first meeting of the day.